With over 600 million blogs in 2021, blogging is indeed a lucrative strategy for a passive income amongst individuals. Countless blogs are emerging every day, and if you are one of those who are just starting out in the world of blogging, you are at the right place!
For starters, even if you spend your blood, sweat, and tears into creating engaging content for your audience, all of it will go in vain without a good blog title. Creating catchy titles that can grasp the attention of the user right within the first few seconds make or break your blog traffic. Your blog title is typically the first impression and should be powerful enough to catch their attention into clicking on your blog and reading it.
However, generating attractive blog title ideas has always been a struggle for every blogger out there. If you are one of them, we have some interesting tips and tricks that will help you ace your blog title generation strategy and create incredible blog titles every time that will boost your traffic. Let’s get started.
Keep the titles short
You may have noticed Google shortening the longer titles sometimes in the SERPs. This is because Google mainly displays titles up to 600px width, which is approximately 70 characters to suit different devices such as mobile and desktop.
Hence, it is crucial to have a strict word count in mind whenever you create blog titles for your blog post. This will ensure that Google doesn’t cut off half of your title within the SERPs. The users won’t be able to read the entire title to assess if they should click on your blog post or not.
You can also try using article title generators for creating blog titles every time. For WordPress users, RankMath is an excellent choice to create high-quality blog titles of the appropriate length.
Add the main keyword to your blog title
One of the critical elements in ranking your blogpost higher in the SERPs is to add the main keyword into the blog title. This will help in establishing relevance to the Google search algorithms. The google search algorithm typically considers your blog title, meta description, and content into consideration for ranking in the SERPs.
However, don’t overdo it and stuff it with multiple keywords at once. Keyword stuffing in the content and the blog title is a heinous crime that can get you deranked forever!
Google algorithms tend to ignore such blog posts filed with unnecessary keywords that do not add relevance to the content or the title. Hence, go slow, add only the main keyword once or twice in the blog title, and you are good to go.
Use Power words
Using power words in your blog title can create a higher impact on the user into clicking on your blog post. This technique is prevalent within renowned magazines like GQ, Vogue, etc., to attract more readers with their captivating blog titles.
Power words create a strong emotional and psychological response to the user’s mind, which will compel them to open your blog post. Using such power words will instantly make your blog post stand out from the rest. Here are some excellent examples you can consider:
And so much more…
All of these will increase your overall CTR significantly.
Keep it relevant
Many bloggers believe in using click baits or irrelevant blog titles for a high CTR but rest assured, the bounce rate will be off the charts in no time!
Most users who search for an issue are impatient. If they do not find the relevant content from your blog as you claimed in the blog title, they will click on exit within the first few seconds, leaving you with a high bounce rate.
The higher the bounce rate of your blog, the lower your chances get to rank your blog on Google SERPs.
Furthermore, Google strictly disposes blogs that use clickbait and focus on more relevant topics with a lower bounce rate.
Know your audience
Just like you need to analyze your target audience while creating the blog content, the same goes for your blog titles too! To get the best blog title ideas, you need to analyze your audience.
Look for information like the average age of your target audience, whether their native language is English, etc.
For accurate information, you can use Google Analytics and get the required insights about your audience.
This will ensure that your blog titles align with your audience’s interests. Ensure to adapt the right language of the non-native English speakers and native English speakers.
Again, if you are using any technical jargon or terminologies in the blog title, ensure that your target audience is professionals and experts in the niche. Else, stick to simple and easy blog titles.
Write blog titles in the form of questions
If you notice, most people tend to search in Google with questions. For almost any query, every user searches the issue in a question format. It is another significant point you should consider while creating catchy titles for your blog.
Just frame your blog titles into questions and let your blog post answer the queries of the user. Ensure that your blog post has a crisp and quick answer to the question. Else your bounce rate might go high here.
Again, do not try using click baits here. Create questions as per your blog content and answer them right within the first few lines to keep the reader hooked to your post for a long.
Here are some blog title examples you can try:
Carry out Competitor Analysis
Again, another common tactic that you should also use while creating your blog content every time.
While you create blog titles for your blog post, start by searching on Google with your main keyword. This will bring in some results on the first page itself.
Analyze every blog title and note down the power words, emotional phrases, or sentences you can use to leverage it for your blog post.
This way, you can create a blog post title that will be attractive and stand out from the rest!
Do A/B Testing
Creating blog titles brings in a lot of struggle of research and thought process. However, at times you can get confused with multiple choices or cannot be sure if either of them is compelling enough for your blog.
In such cases, nothing beats regular A/B Testing of the blog titles. Add different blog titles on every blog you publish(it should be relevant to the content) and analyze the metrics regarding the traction, bounce rates, CTR, and others. This will help you choose the best blog title for you.
The more A/B Testing you do, the more information you know about how well your blog posts are doing with the blog titles, which will build the foundation of your following blog titles!
Best Tools To Generate Blog Titles
Implementing all of these tips may seem slightly overwhelming, considering the possible pitfalls in case you go wrong. As we said, many blog post title generators can help you with the complete process of brainstorming blog title ideas. Let’s check out some good options here:
Coschedule Headline Analyzer
The Coschedule Headline Analyzer is a fabulous tool to create blog titles as per your audience. It creates some really intriguing blog titles that can easily catch the attention of the users and significantly increase your CTR.
If you are looking for a free blog post title generator, Inbound Now is a simple yet fantastic choice for you! Here you just need to add the relevant keywords (preferably the main keyword), and you will find a comprehensive list of the best blog title ideas instantly!
Apart from getting the best catchy titles, all of them are completely SEO optimized too to ensure higher rankings on the SERPs.
Thrive Headline Optimizer
Thrive Headline Optimizer creates blog titles and also does the A/B Testing for you. It compares the titles generated as per specific metrics to figure out the best choice for every blog post. Thrive Headline Optimizer typically considers:
- Click-through rate
- Time on content
- Scroll depth
All of these will help in analyzing which blog titles have higher chances to prove the best results.
Generating the best blog titles is indeed a challenging task. With some smart tips and tricks, you can slowly get used to the process and can create a full-proof blog title generator strategy for you. Start by being specific to your blog content and adding the main keywords in the title. For additional help and brainstorming more blog title ideas, use the blog title generators we listed above. Nonetheless, nothing beats the human touch. Once you get hold of the process, generating blog titles for your next blog post will be a child’s play!